Obesity Health Advocay Campaign Research Paper Example | Topics and Well Written Essays - 750 words

Obesity Health Advocay Campaign - Research Paper Example Despite these concerns, the rate of social expenditure in alcoholic drugs and narcotics has subsequently increased and are regarded as the major factors contributing to obesity. Due to the poor health and dietary habits of most Americans, there have been campaigns developed to stop the effect of this disease. To be an effective advocate campaigner it is important first to have clear objectives on how you wish to attain your goals. For this reason it is important to get powerful individuals who have high score chances of standing against a large opponent. It is important also to understand working under the public eye involves constant scrutiny and criticism. Provision 8.1 of ANA code of ethics requires that the nursing profession be committed in promoting health and welfare and safety of all people. Our aim is to reduce the number of people suffering from obesity from current 35.7% to less than 5% in the next 10 years. This will be done through health programs aimed at promoting good diet for the community and the public in general. This will be conducted through advertisements and home visits in areas where the cases of obesity are highly prevalent. We target schools and other institutions as we aim at providing guidance on how to end up with a healthy life. We will also get the community support by making three lists of our allies, opponents and unsure people to help us identify our target audience. Before doing this it will be necessary to acquire an IRB approval since we shall be dealing with human subjects. This research will provide hotlines to all the subjects to freely report on incompetent, unethical, illegal, or impaired practice behaviors or situations. However, during this time ethical dilemmas usually arise. One can be in a dilemma on whether to launch attacks on those who are on the opponent side or not. We shall also constantly remind our nurses that each one of them is accountable for individual practice according to the

How has Robot Technology improved emergency response and will this Research Paper

How has Robot Technology improved emergency response and will this technology impacts the future of search and rescue - Research Paper Example This paper will describe how robot technology has improved emergency response capabilities and how this technology will influence the future of emergency management, as well as search and rescue operations. In the modern world there is an imminent need for humanitarian operations ranging from small disasters to humanitarian tragedies. Some of these emergencies can be classified as natural disasters while others are human made or human induced. The typical emergency situation can also be a combination of any three of the elements listed above. In such situations, the general approach is to utilise search and rescue (SAR) teams and systems. It has to be kept in mind that the budgets being spent on emergency relief efforts especially for search and rescue efforts is increasing manifold every year. For example, the International Committee for the Red Cross (ICRC) spent some 958.7 million Swiss Francs in the year 2005 while it registered a 16% increase in its overall budget since 2000. This is comparable to the Medecins Sans Frontieres (MSF) who saw a budgetary increase of 13% between the years 2000 and 2004 (Ko & Lau, 2009). With these budgetary increases it must also be seen that most sea rch and rescue efforts feature human beings trying to resolve situations that may be out of their control. With the rapid advances in technology especially robotics, it is ironic that most search and rescue operations still feature dogs on leashes guiding human handlers to save lives. The very nature of emergency response is precarious to say the least. The advances in technology have been unable to feature heavily in these scenarios except for the isolated use of positioning systems, communication systems and camera mounted probing systems. The dangerous nature of these operations requires scapegoats that can tread not only further but also faster into emergency areas. It has been suggested that the

Green Tree City Case Study Week 7 (Question 3 only) Assignment

Green Tree City Case Study Week 7 (Question 3 only) - Assignment Example So it was to those involved with the Green Tree City Bombing investigation. As early as three months before the attack, Lieutenant Boardman was aware several Middle Eastern men in the community had been acting suspicious. Unfortunately with the United States laws on probable cause, he had nothing to hold them. Even when the state trooper made the traffic stop, he had no real cause to search them. Only when the car wreck happened and the money and fake ID documents were found did Boardman and his peers begin to piece together the scenario, mostly too late. Besides, as many agents were focused on the Chandra Levy case in the summer of 2001, Boardman was preoccupied with the Hell’s Angels like motorcycle gang. As the investigation processed, Investigator Vincent would be wise to assume that Green Tree City was a prelude to something much bigger. Although terrorist cells might target a small city office building to instill fear in Americans, the attack was more than likely a test run to see if the United States is complacent once more, with the mistaken impression it won’t happen yet again. It is quite evident that Amid is a young man who is terrified of being put into jail and he might jump at the chance of being a confidential informant. Nobody in the cells thought of him as much more than a gopher and he might be able to garner a great deal of information just by hanging around the terrorists. Of course that depends upon whether word of his arrest has filtered down to the suspects. In that case, that would be putting his life in great danger. However, the investigation should focus on that salvage yard operation in Arizona. Many thousands of people from Central and South America illegally cross the United States-Mexican border annually. That international area is nearly 2,000 miles of mostly rugged and highly indefensible desert areas. The Department of Homeland

Attracting and Retaining Talented Personnel Assignment

Attracting and Retaining Talented Personnel - Assignment Example ys in which restructuring human resource induce positive effects on an organization is through aligning the organization’s structure and its resources towards its needs, a factor that facilitates achievement of objectives. Restructuring may also help an organization to eliminate its redundant section of human resource and therefore reduce unnecessary expenses. It however has adverse effects on employees who may be separated from their developed work partners or may be forced to perform tasks that they do not like or they are not perfect in. This may demoralizes employees and reduce productivity levels. It is also important that companies be open to having a diversified workforce because this attracts diversified skills and potentials and therefore promotes creativity and innovation in organizations. A diversified workforce also identifies with many societies and therefore promotes an organization’s image within those societies whose members are part of the organizationà ¢â‚¬â„¢s human resource (Anthony, Kacmar and Perrewe, 2010). Establishing a marketing team in an expanding organization is an example of restructuring human resource because it involves a change in structure. Such a development is likely to increase an organization’s sales level my exploring and capturing new markets. Recruitment of sales personnel from the target population segments is further likely to enhance success in sales as the locals establish a stronger link between the organization and the target population than strangers to the societies

Business continuity Essay Example for Free

Business continuity Essay Just in time concept is a lean operation concept applied in supply chain management where an enterprise strives to produce only what is needed, whenever it is needed and in the amount that is needed. It allows for efficient production of quality products through complete waste elimination, avoidance of inconsistencies and also elimination of non-value addition activities within the production line. (Lieb Miller 1988) According to (Stank Crum 1997) the wastes that are eliminated are related to labour, where over staffing is a waste, time, in this case idle time or use of extra time to accomplish a goal is considered waste. Just in time concept emphasizes on customer requests and avoids making decisions based on forecast. In this concept, inventory is considered as an additional cost to the process. Traditionally, it would be considered to be value adding in the system. In this case, businesses and organisations are advised to eliminate any form of inventory that does not impact any additional value to the product. The just in time concept has various benefits to a business firm or enterprise. The benefits include an improvement in the flow of goods into, within and from the warehouse. There is also better planning and consistency in the organisation. Manpower can be reduced when production process has stopped mainly due to planned shut downs for maintenance, stocktaking activities, or any other reason (Stank Crum 1997). This helps the enterprise to save on cost related to labour and other production overheads. When an organisation adopts the JIT concept and implements it, it helps in the production of better quality products and also increases the efficiency of production. All the aforementioned benefits are customer oriented. We therefore realise from the benefits customer satisfaction is enhanced. This in turn has an impact on customer loyalty and improved sales by the organisation. The net effect of this is improved profits by the organisation (Swamidass 2000). Despite having all the above benefits, the outcome of the terror attacks on September 11 has cast a lot of doubt on the just in time (JIT) concept deliveries in the supply chain. In a supply chain, each organisation along the chain depends upon a supplier and therefore in case of a hitch along the chain, the repercussions are felt along the whole chain. Before the September 11 attack the â€Å"JIT† was comfortably applicable and implemented to various businesses. Until this time, overstocking was avoided and components were delivered to the right place at the right time and in the right form with no hitch. Piling of inventory was avoided and production processes proceeded smoothly. However, the events of September 11 reversed all these, there were delays caused by grounding of aircrafts and also a longer time was required for border inspections. Transport on land was also highly affected. As an example, due to these interruptions, commodities destined for the Gap, Banana republic and the old navy stores ended up to a warehouse next to an airport. The business environment, both external and internal will always be fluctuating. External environment like the impact from natural calamities e. g. hurricanes, snow, storms, floods, earthquakes and internal environments like strikes, affect business operations. Therefore, for an organisation with a JIT system, in case of any fluctuation in the business environment, the supply chain will be disrupted and therefore flow of products downstream will not be realized (McClenahen Jusko 2001). For a sudden change in the business environment, the shocks will be felt throughout the supply chain. There will be a gap that will be created along the chain at the point where the fluctuation is highly felt. It is a noble idea for businesses to consider having some safety stock on hand at each link of supply chain, which will take care of the emergencies in case of any eventuality. Since a supply chain consists of a network/series of suppliers and consumers, a hitch on one supplier side will affect the consumer who is also a supplier to the next consumer. Therefore in a business that has adopted the JIT system, it might end up being grounded because of lack of inventory to process or sell to the next stage of the chains. It is therefore highly recommended for such businesses to develop a Just in case system, a system that allows for a safety supplies that will take care of any eventualities. Even though the JIT system has a number of shortcomings in case of shocks within the supply chain, it is important to note that organisations can still implement JIT and maintain an attractive supply chain with lean inventories even during emergencies. To achieve this, one of the moves that a firm can make is locate where there is stock piling of inventories (Lu Kyokai 1989). Firms can have most of its inventories stocked next to or near their locations. This will help overcome the problems due to shipment or air transport in case these modes of transport are affected. A firm can also consider having more than one supplier for a given commodity, this will be a second option during emergency situations. For an organisation to succeed in its implementation of the JIT system, major changes within the organisation need to be undertaken. The top management need to show commitment and offer full support. They are also required to lead from the front if the benefits of the JIT system are to be realised. The adoption and implementation of the JIT system will substantially affect the mode and criteria through which carriers and other logistics services providers will be recruited by the organisation. Organisations should be able to come up with service providers who are very efficient so as to pass on the efficiency downstream the supply chain. The just in time concept is highly dependent on the speed and efficiency with which products are moving at along the chain. It is therefore worthy to mention that the JIT system will highly affect the style of operations in the logistics industry. The number of logistics service providers to be recruited will also be determined by the success of the JIT system. According to (Ian 1988), constant and effective communication between business firms and their suppliers is another important factor that will affect the future of JIT in the global business environment. The quality of information that will be conveyed should also be put into consideration. The right information should be conveyed to the right place, at the right time and to the right person. A successful implementation of the JIT system in the future will highly depend on additional training of the implementing personnel (Abuhilal, Rabadi, Sousa-Poza 2006). A lot of emphasise should be on the training of the personnel that are directly involved in the implementation of the JIT concept. This should not be taken to mean that other employees in the organisation should not be trained. An elaborate training plan on this system should be unveiled and the concerned departments or functions for example, production, logistics, marketing should be given intense training. The major areas to be considered should include: policies on JIT system, communication skills and training on commitment to the principles of JIT. The future of the just in time (JIT) system in the global environment will highly depend on the level of technology that will be embraced by an organisation. This includes both in machinery and other office operations. Adoption of improved technology for material handling is a key area that firms need to look at. They should consider embracing cross docking or flowing inventory through a distribution centre. With an improved material handling facility, the businesses can absorb shocks easily in the event that there is disruption in the supply chain (Kreng Wang 2005) The use of information technology is in inventory management is particularly crucial if the growth and success of the JIT system is to be guaranteed. Business organisations should utilise information technology resources both in hardware and software so as to enhance the success of the JIT system. Enterprise resource planning (ERP) modules should be adopted for inventory management and controls within the organisation. Internet resources should be highly utilised for an effective JIT system. The most applicable resources include e-procurement, e- marketing. e-banking and e-mailing. When an organisation conducts procurement via internet, a variety of goods both in terms of quality and quantity may be obtained. The business deal is also conducted in an accelerated speed. Marketing via the internet allows for the organisation to reach many customers within a very short time and hence improve on the organisation’s sales. Internet banking allows for faster business transactions hence delays associated with payments are reduced and therefore the supply chain is protected from such delays (Hale 1997). To ensure that the intended results of the JIT concept are achieved, it is important for firms doing business together along a given supply chain be proactive in their operations. By being proactive, it means that a consumer should be involved directly in what their supplier is producing. The consumers should be involved in product design so as to have a product of their own making. On the hand it is very important for the suppliers to follow up and find out how their products are serving the customers. This will help in the elimination of ripples along the chain and hence easy implementation of the JIT system. The players in the supply chain should develop a culture of sharing problems when they occur at a particular point of the supply chain, this in a nutshell will reduce the overall effect that the problem would have on the entire supply chain (Titone 1996). The just in case system is another approach that will have an impact on the future of JIT system in the global environment. It is very important for firms to have a buffer stock that can bail it out when events in the supply chain don’t seem to be favourable. The idea of having safety stocks for emergency times should not be confused by firms holding inventories. It is a different concept from overstocking.

Financial Management Essay Example for Free

Financial Management Essay The required rate of return is rs = 10. 1%, and the constant growth rate is g = 4. 0%. What is the current stock price? a. $23. 11b. $23. 70c. $24. 31d. $24. 93e. $25. 57e 8- Ratio analysis involves analyzing financial statements in order to appraise a firms financial position and strength. | | | a. | True| b. | FalseA| 9- Profitability ratios show the combined effects of liquidity, asset management, and debt management on operating results. | | | a. | True| b. | False| A 10 One problem with ratio analysis is that relationships can be manipulated. For example, if our current ratio is greater than 1. , then borrowing on a short-term basis and using the funds to build up our cash account would cause the current ratio to increase. | | | a. | True| b. | False| B| | 11 Arshadi Corp. s sales last year were $52,000, and its total assets were $22,000. What was its total assets turnover ratio? | | | a. | 2. 03| b. | 2. 13| c. | 2. 25| d. | 2. 36| e. | 2. 48| D 12 Rappaport Corp. s sales last year were $320,000, and its net income after taxes was $23,000. What was its profit margin on sales? c| | | a. | 6. 49%| b. | 6. 83%| c. | 7. 19%| d. | 7. 55%| e. | 7. 92%| 3 The first, and most critical, step in constructing a set of forecasted financial statements is the sales forecast. a. Trueb. Falsea| 14- According to the Capital Asset Pricing Model, investors are primarily concerned with portfolio risk, not the risks of individual stocks held in isolation. Thus, the relevant risk of a stock is the stocks contribution to the riskiness of a well-diversified portfolio. a. True b. False a 18 Diversification will normally reduce the riskiness of a portfolio of stocks. a. True b. False 19- If the returns of two firms are negatively correlated, then one of them must have a negative beta. . True b. False a 20 Which of the following statements best describes what you should expect if you randomly select stocks and add them to your portfolio? a. Adding more such stocks will reduce the portfolios unsystematic, or diversifiable, risk. b. Adding more such stocks will increase the portfolios expected rate of return. c. Adding more such stocks will reduce the portfolios beta coefficient and thus its systematic risk. d. Adding more such stocks will have no effect on the portfoli os risk. e. Adding more such stocks will reduce the portfolios market risk but not its unsystematic risk. A

Mass Media Always A Powerful Tool Media Essay

Mass Media Always A Powerful Tool Media Essay Introduction From the past until today, mass media is always a powerful tool and having a big influence among the peoples. No one can assert that mass media was bring zero effect to the peoples. On the 18th century, the first theory about mass media theory was being introduced. The theory is about how strong the media can directly influence the people perception and action. Over the years, there are many theories are being introduced. Mass media theories are commonly used at the age of propaganda and one of the most successful propaganda is Nazis propaganda during World War 1. Propaganda is to influence public opinion through the use of media. Nazi Propaganda was generated in many different forms of media such as radio, cinema, speeches, visuals, events, brochures and etc. Besides that, there are also many famous mass media theory being introduced like magic bullet theory, freudianism, behaviorism and etc. There are a lot of arguments about the mass media theories from the past until today. Some philosopher disputes that media are bringing negative influence to the public, and they claim that media should be under control. However, there are also some theories explain that it brings positive effect such as libertarianism theory says that people are good and rational. So that, they support the media should have the freedom to report on everything and let the public to judge by themselves. Although there many debates about the usage of mass media, but no one can deny or underestimate the power of mass media. Mass media play as an important tool in nowadays, and there are no advanced countries banned the media. In fact, this means that every advanced country also rely on the media to communicate with their citizen. Media work as a tools for government to spread the news and promote their latest policy to the public. The mainstream media in Malaysia has always been perceived as an important agent of change for most of the governments policies. The mainstream media are newspaper, television station and radio station. The mainstream media are used to encourage the acceptance of the concept by the citizens of Malaysia. On 16 September 2010, Malaysia the sixth Prime Minister Datuk Seri Najib Tun Razak was introducing 1Malaysia concept to all corners of the nation. The concept is about the culture of excellence, perseverance, acceptance, education, integrity, meritocracy, humility and loyalty. One of the main objectives of this concept is unity and integration. 1Malaysia aims to improve the relations among Malaysians, regardless of racial, religious or cultural backgrounds. As we know, Malaysia is a multi-racial country and the three main races of Malaysia are Malay, Chinese and Indian. Besides that, Malaysia also forms by several minority races such as Baba-Nyonya, Kadazan, Ibans, Eurasian, Orang Asli and etc. The concept of 1Malaysia is to achieve all races living together hand-in-hand in harmony. In addition, 1Malaysia is also the concept to achieve the goal of Vision 2020 which introduced by Malaysia 4th prime minister Tun Dr. Mahathir Bin Mohammad. Vision 2020 is about evolution Malaysia to a fully develop country in the year 2020. 1Malaysia concept aims to strengthen unity, rejuvenate the spirit of unity and camaraderie among people of Malaysia. The current prime minister said the concept would be implementing in a systematic and organized manner to ensure that no community was isolated from development of and kind. He said the concept was shored up by two main principles, which were mutual respect for one another and trust in one another. When we have respect for one another, it means we have the open attitude of appreciating the concept of unity in diversity. The trust for one another will not come about all of a sudden. It has to be developed in an organized and determined way. he said. To achieve development for the country, the people must have a positive attitude of acceptance among the different races that will lead to unity. In short, the concept is to improve race relations in Malaysia and the mainstream media play as a key in order to achieve the goals. Propaganda Propaganda aimed to changing the attitude of a group toward some cause or position by presenting only one side of an argument. Propaganda is usually dispersed and repeated through the several of media in order to create the chosen result in audience attitudes. The desired result is a change of the attitude toward the subject in the target audience to further a political or religious agenda. Moreover, propaganda also can be used as political warfare. One of the most successful propaganda is Nazis propaganda during World War 1. The propaganda being use after Hitler took power in 1933 Richard Alan Nelson define that propaganda is a systematic form of purposeful persuasion that attempts to influence the attitudes, opinions, emotions, and actions of specified target audiences for political, ideological or commercial purposes through the controlled transmission of one-sided message via mass and direct media channels. A propaganda organization employs propagandists who engage in propagandism to apply the creation and distribution of such forms of persuasion. By focusing on the 1Malaysia concept, the theory was been used commonly in Malaysia. The people can always get in touch with 1Malaysia concept in Malaysia. The government is always propagandizing the 1Malaysia concept to Malaysians. Common media for transmitting propaganda messages include news reports, historical revision, government reports, books, movies, radio, television, posters and etc. For example, we can always see the poster that Najib with the 1Malaysia significant pose and the significant pose was been recognized by the Malaysians. Other than that, Malaysian also can find out 1Malaysias logo everywhere. Moreover, 1Malaysia is also come out with a theme song, and the lyric is kita satu bangsa, satu negara, kita satu Malaysia and it means we are one nation, one country and one Malaysia. This all action is also trying to influence the public opinion through the use of media. They want people to remember the 1Malaysia concept and they remind people every day and want people to change their attitudes. Political Economy Theory Political economy theorists study elite control of economic institutions, such as banks and stock markets, and then try to show how this control affects many others social institutions, including the mass media. Political economy is the interplay between economics, law and politics and how institutions develop in different social and economic systems. It also says that to understand the media, ones must look at the whole picture which includes the ownership of media and the control group of media. In Malaysia, the elite will be the government and most of the mainstream media are privatization but all the media are related to the government and political party. In fact, Fleet Holding, a company which is under the United Malays National Organisation (UMNO) has the 80% share of the News Straits Times Press and majority share in Utusan Melayu Press. These two presses are also producing the newspapers which have the largest readership in Malaysia. Moreover, the company also owns the share of 40% of Malaysia television station, TV3. In the other hand, Huaren holding Sdn. Bhd which link to Malaysian Chinese Association (MCA) have the share 58% of the other Malaysia English paper, TheStar Newspaper. From this we can found out that the Malaysia mainstream media have a close relationship with the political parties. It was easy to reach a large audience by promoting 1Malaysia concept. The government or political party can show the benefits of the concept bring at the newspaper. People are more tend to believe what the newspapers carry. For example, 175 1Malaysia clinics by year end are reported on the TheStar newspaper on September 15, 2012. In fact, when the newspapers always carry the positive news of 1Malaysia concept, it helps to gain supports from Malaysia citizens. Authoritarianism Authoritarian theory defined that all forms of communications are fully under the control by the government. Authoritarians are necessary to control the media to protect and prevent the people from the national threats through any form communication. As we know, Malaysia is an authoritarian country and all the media are fully control by the government. Basically, the government has all rights to permit any media and control them through the licensing. If the government found out that any media had violated the government policies against the license, then the government has the power to cancel their license and revoke it. In fact, Malaysia also comes out with a law which is Printing Presses and Publication Act 1984. This is use to control the usage of printing presses in Malaysia. Under the law, all printing presses require a license granted by the Home Affair Minister and require to renewing the license. Besides that, Malaysia government also makes certain censorship. Censorship is a suppression of any communication which may consider as harmful to the king, the government, the citizen and the country. The censorship helps to protect and prevent the rulers and authorities from the sensitive issues. It used to protect the government to avoid been criticize by the media. The government has all right to restrict any sensitive issues from the press to maintain the peaceful and security of the country. This was a powerful ability for the government and it helps to promote the 1Malaysia concept. Agenda Setting Theory The idea of agenda setting began in 1922 with Walter Lippmanns Public Opinion book. The originally suggested that the media sets the public agenda, in the sense that they may not exactly tell you what to think, but they may tell you what to think about. The three consequences of agenda setting effects are forming opinions, priming opinions through an emphasis on particular issues and shaping an opinion through an emphasis on particular attributes. First, it studied by the researchers, media use issues to influence the people what they should think about. And then media focus on the characters of issues how people should think about. The agenda setting theory are commonly used by the politician. The gatekeeper plays as an important role in this theory and usually the media is the one who play as a gatekeeper. Gatekeeper controls over the selection of content discussed in the media. The media only show you what they comprehend as an important issue. Due to the Malaysia was an authoritarian country and the media are fully control by the government, the government can use the media to publicize the 1Malaysia concept. When the media publicize the 1Malaysia concept and it will become agenda setting theory. The media will indirectly tell the public what they have to discuss and what they have to focus. When the issue becomes a discussion among the Malaysians, it will strengthen the acceptance of the concept by the citizens. Marxist Theory Central to Marxist theory is an explanation of social change in terms of economic factors, according to which the means of production provide the economic base which influences or determines the political and ideological superstructure. Marxism encompasses an economic theory, a sociological theory, a philosophical method and a revolutionary view of social change. Marx argued that the hierarchical class system was at the root of all social problems and must be ended by a revolution of the workers. He believed that elites dominated society primarily through their direct control over the means of production, the base, or substructure, of society. But elites also maintained themselves in power through their control over culture. The inequalities between social classes are still happening in today society. For example, the riots happened in Malaysia on 13 May 1969 was an important incident in Malaysia history. The incident make the government emphasizes on the economy balance between the races and it come out with a policy which is New Economic Policy. Although this incident happen many years ago, but the problem of social classes are still remain in Malaysia today. The government member and royal family of Malaysia are call as the aristocrat in Marxist theory. In order for the government to maintain their status quo, the elite own the capitalism with their base. For example, Malaysias second privatize TV station Metrovision, the four share holder company was closely related to UMNO. The companies are City television Sdn.Bhd, Melewar Corporation, Utusan Melayu and Medanmas Sdn. Bhd. 1Malaysia concept aims to improve the citizens living standard to escape from poverty. In fact, the government is the one who control of the superstructure which are the media. 1Malaysia concept is also helps the government to maintain their status and their power. The government wants to maintain their status and also achieve the peaceful among citizen or bourgeoisie and proletariat in Marxist theory. 1 Malaysia concept is the best way to achieve the goal for the benefit of country or benefit of the elite through the ownership of mainstream media and control of the message production-ideology. Conclusion In conclusion, the media was always a powerful tool from past to now. In 21th century, media are becoming more powerful in this digital era, because people nowadays cant avoid getting in touch with media. Media was able to directly and also indirectly influence the people. So, the government should always use the media in a correct way. In fact, the mainstream media in Malaysia has always been perceived as an important agent of change for most of the governments policies. Malaysia government was able to make full use of the media and skillfully use the media to promote the 1Malaysia concept. In short, government make good use of media is one of the key to lead our country evolve to an advanced country to achieve the vision 2020 and also the 1Malaysia concept.